As their budget increases, their position increases, and as their position increases, gets more traffic. This has led to more than 140,000 businesses decide on Google AdSense for advertising, advertising in various ways. The first way out in Google search results, the second is through appearing on Web sites associated, and the third to appear in search results associated. Sometimes you may have done the following question: If the advertisers appear in Google searches, why choose to advertise with partners too?
One reason for this is scalability. Those who initially chose to advertise in search results, and they are getting return on investment (ROI), decided at some point they need to identify other advertising opportunities. With thousands of websites with the ability to display your ads, they can quickly get more exposure.
Another reason why advertisers choose to advertise in Google's partner sites, is because they gain exposure. 60% of Internet users do not use Google, so the advertiser can appeal to a wider audience through channel partners.
Many Web users may be looking to buy a product such as a computer, but instead of arriving at the website that sells the product, they find an article. If the item is in a place where there are ads AdSense , advertisers may access through this channel to your audience.
Another reason why advertisers choose adsense is because they trust Google. Google is known to be a serious company, which also provides free services to millions of people worldwide. Advertisers are convinced that the money invested in Google AdSense is profitable. And all this despite the evolution of click fraud, which hurts business, to a greater or lesser extent to advertisers. Google is committed to resolving this matter, and hopefully finally get it. However, the occurrence of the fraud, Google offers refunds.
The advertisers have confidence in Google's pricing model comes with working. The price is set by the market, so that advertisers are assured that they are not manipulated by the publishers or Google itself.
Another big advantage for advertisers is the relevance of where your ads. Suppose that you are speaking, in an article, the benefits of new technologies. If the announcement of a software vendor listed on the site, then surely this will be the most likely source from which the visitor will buy the product.
Final Thoughts
The service provided by Google is a great opportunity, in terms of advertising, for small and large businesses. Although the issue of click fraud persists, service is considered the most effective. The new companies are trying to promote themselves on the Web, while established brands alike use this service to attract the interest of its products.
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