Precisely What Is Search Engine Optimization

"What is SEO?" you might ask. Simply put, Search Engine Optimization (SEO), is a complicated, fast changing process, built to get your web pages to land Top 10 in Google (the first page) whenever somebody uses Google to go looking for what you do. And don't forget that's 90+% of Australian online searches.

The only consistent thing about the way search engines judge whether your net pages land on their first page is that what works very well today potentially won't work so well tomorrow.

That's the reason why you want experienced search promoting execs who keep their fingers on the pulse of the leading search engines. If Google hiccups, we know about it. If Yahoo! Gets uncooperative, we'll coax those rankings back to the first page.

Working with search websites is a long term, high maintenance relationship and we are dedicated to managing that relationship so you do not have to, and at an investment you can feel OK about.

A rather more efficient kind of marketing

In answering the query,"What is Search Website Optimisation?" we answer SEO is only the most recent form of advertising. The difference is that SEO is much cheaper, more cost effective and lots more efficient.

Why? Because in advertising, if it's papers, TV, radio or phonebooks "you are paying to have your message sent to thousands, or many thousands, of shoppers.

The reality is you only need to reach the folks who need your goods at this time. Today. For instance, in my area, there are around 160 people who require carpet laying every day. But if you publicize in the newspaper you will be paying them to take your message to over 500,000 people. It is a very wasteful way to publicize.

Even a moderate 10 cm x 3 column is going to cost $800-$1200 each Saturday. That's anywhere between $3000 and $4800 each month of your life. But you can optimise your internet site for a bit less than $500 per month.

Here's why SEO is the best form of advertising

- Because 90+% of Australians use Google when they go hunting for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the folks that need your services.

It makes much more sense to spend $400 and reach more folk than if you spend $2500.