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Saturday, 7 December 2013

Sell Yourself Online By Using Great Videos

Have you integrated video marketing into your advertising campaign? If you're not, your business is really missing many potential customers it could be reaching. Far fewer people read newspapers or tune in to programs on the radio nowadays. These days, people rely heavily on the Internet. Read on to learn some helpful tips about how to use video marketing to your benefit.

It is important to keep posting videos; don't stop at the first one. New videos should be posted regularly so that your customers will expect new content from you. Having numerous videos online also increases your exposure and the awareness of your brand.

Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. Your team doesn't have to consist of people you work with. You can solicit family and friends as well. Credit them near the end so that they can see their names.

When shooting a video it is okay to keep things simple with your equipment. There is more to a video than production value. Even large companies like Dell made tons of money by having individual employees produce simple demos.

People online today have short attention spans. The first 20 seconds are crucial. You should put a small tease in the beginning of the video so that your customers stay interested.

If your videos are about a product you sell, make sure to include a link in the video description. This link is ideally within the player. This will keep the link in one place even if your video gets embedded or shared.

Include an opt-in form for your mailing list on every page where your videos are posted. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

Bring along a video camera if you are attending any public events like trade shows and conventions. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you are speaking in public, ask someone to record it.

Video analytics are a must-have to get the most from your marketing videos. Find out the origin of the traffic, the time of viewing and the number of times the video is viewed. You can use all of this information to learn more about your potential customer base.

There are various ways video marketing can benefit your business. You can give yourself a more visible profile or develop a reputation as an authority. Create a solid plan and try out a video marketing campaign. Your business will benefit from it quickly!

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