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Tuesday, 15 January 2013

Three Secret Weapons an Organic Search Engine Marketing Agency Offers You

Organic search rankings are generally considered to be much more powerful than paid search engine listings, but improving your website's organic search results is something that takes time. A good Fort Lauderdale web design agency can help you put together a healthy mix of paid search advertising to get you off to a quick start and organic SEO to bring in long-lasting results. Here are three secret weapons you'll get when you hire an expert paid and organic search engine marketing agency to optimize your business website.
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Measurements, Goals and Metrics

Goals are the foundation of any SEO campaign. They form the shape of your campaign and help you with everything from choosing keywords to measuring results. A good organic search engine marketing agency will help you organize your thinking, define your goals and map out a strategy to reach them. Once you've figured out what you want to accomplish with your SEO campaign, the SEO marketing company will set up reports and tools to measure your progress toward reaching your goal. At the very least, your website should include Google Analytics or a similar reporting tool to help you pinpoint the keywords visitors use to find your site, what sites are referring visitors to your website and what they do when they get there. Those analysis tools will help you define your success and figure out where you need to tweak your strategy to become more successful.

Keyword Research

Keyword research sounds simple, but it can be surprisingly complex. You may think of the products you sell as playpens, for example, but your best customers may be searching for play yards, portable cribs or kid corrals. You may pick up on the most obvious keywords for your hair salon, but a company that's skilled in organic search engine marketing can often drill down to find less common keywords, such as kids haircuts or bridal hairdresser, that will bring in significant traffic that converts better than the obvious search terms. An effective organic search engine marketing agency will know how to figure out which are the most effective keywords for your website and how best to use them for your website. Many of them use proprietary keyword effectiveness tools that a typical business owner wouldn't use.
Quality Content
Keywords are only as good as the content in which they appear. A professional organic search engine marketing agency will provide you with high quality website content for your home page, contact pages, informational pages and news pages to make your website more useful to your visitors and more attractive to the search engines. The latter is important because the search engines will direct human visitors to your pages. The problem is that the search engines – and Google in particular – keep changing the way they read and rank web pages. An SEO strategy that worked a month ago may get your website bounced into obscurity tomorrow.

Keeping up with the latest changes in the Google algorithm and the best ways to promote your website online is a full-time job. You already have one of those – running your business – so let a professional organic search engine marketing agency do what they do best – promote your website and bring it the traffic you need.

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