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Monday, 14 January 2013

What the Best Dental Websites Have in Common

If you're building a dental website from scratch, you want to make sure that it has all the features that will place it among the best dental websites online. One of the best ways to do that is to do a survey of the best dentist websites in your city and state – and then look beyond them to see what features work best for your particular practice. You'll find that all the best dental websites have a few things in common – and that those things have little to do with the technical aspects of the web design. Here's what you need to have on your website to make it one of the best dentist websites for your patients and community.
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The Style Fits the Practice

The first thing anyone notices when they get to a new website is the overall design. Poor design will turn prospective patients off and send them looking for another dentist. But a smooth, classy design isn't enough to attract new patients. Your website needs to reflect your practice. More importantly, it needs to speak to your prospective new patients. A website that attracts high-end cosmetic dental patients looking for a luxury spa experience will not be successful if you specialize in budget dental work for young children. Make sure that your web designer understands which patients you need to attract so they can provide the best website for your practice.

Easy to Navigate

The biggest frustration people report with any kind of professional website is difficulty finding what they're looking for. The best dental websites make it easy for all visitors to find what they need. That means intuitive menus on every page, clearly labeled links to sections on the home page and breadcrumbs or another way for your visitors to reach any page on your website from any other page with no more than two clicks.

Pictures Are Prominent

People are visual, and they expect visual input online. Pictures of you and your staff on the front page give people a friendlier impression and increase their confidence in your work. Before and after photos let people see the work you do. In fact, dentists that include before-and-after photos get far more response from their websites than doctors who don't. Even if you only include a photo of your office building, you'll get more responses from people who land on your website.

Contact Info Is Easy to Find

Despite the fact that most people start their search for a dentist online these days, most people still want to contact your office by telephone. Put your telephone number on your home page and feature it prominently on every landing page so that prospective patients can pick up the phone and call you for an appointment or with questions. This is all in addition to including all of your contact information on a separate contact page.

In addition to these features, the best dental websites also share one other important factor: good search engine optimization. Without good dental SEO, your perfect website will never be found by the people you want to reach. Your best option is to find a web design company that specializes in creating and promoting websites for dental practices to create your online presence.

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