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Friday, 11 January 2013

Role of Backlinks in Off-Page Optimization

On-page optimization is a crucial part of SEO but we can't ignore the importance of off-page optimization. So having a website that has fulfilled all the on-page criteria will not guarantee to be ranked on first page of Google, therefore you need to implement some off-page SEO strategies which include backlinking.Search engines have two important work to do - crawl the world wide web and index the pages. So the crawlers or spiders of the search engines can reach the millions of interconnected documents through the links. Links are the streets between web pages. So it is wise to create a vast and varied link profile. In SEO, Link building is the top priority task required for search ranking and traffic success.

What are backlinks?
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The term "backlink" refers to a link leading back to your website located on a site other than your website . It could be a link on a blog, a social networking site, a news feature on an online magazine. Backlinks are the links that are directed towards your website. Any such site online which has a link that a person can click on and reach your website is a backlink.
Why backlinks are important part of search engine optimization?

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Note that valuable backlinks and relevant incoming links are two very essential scrutinies. Inward links from a website that has good content and content linked to the theme of your website will give you much better stead than a link from a badly designed web site. The most obvious advantage of a backlink as for website promotion is the fact that it will lead a reader to your site.
How to build backlinks?

1. Backlinks from a variety of sources: it is very important that you have a variety of sources which your backlinks come from. All u need to do is repackage your content and post them to the different areas online and point them back to your website.

2. Get backlinks from the websites that have higher page rank: Create backlink on websites that have higher page rank then your site.

3. Blog/article submission:Volunteer to write short articles on well-known sites and post your backlink in the articles. This method gives your site large exposure to the audiences of already popular websites.

4. Forum submission:Participate in subject-related forums and user-group discussions. One of the best ways to create an audience is to find a group that is interested in your content. Posting an authoritative or intriguing opinion along with a link to informative, interesting or instructional material on your website can lead discussion participants to your site.

Our team at serveinfotech and servemailing work really hard to maintain our worldwide rank's.

We follow the above strategies to do SEO.

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