SEO is still a relatively young industry, so naturally, there are a lot of misconceptions and false ideas about the practice, the professionals, and the service they provide. Conversely, there is also much wisdom out there on forums and message boards, and a lot of writers on the topic are knowledgeable. But, with such an abundance of SEO advice floating around nowadays, it's hard to know what Seo Services you should believe in. It can be quite a struggle for SEO amateurs to choose just the right SEO firm to work with. However, we know of many SEO techniques that just about every SEO expert agrees are very effective.
Page loading speed is now one of more than 200 parameters Google uses to determine the ranking of web pages in its search results. Consequently, it is more important than ever that your pages load quickly. Slow page loading is irritating to searchers; it impacts their ability to access content quickly. Google sees this as a negative user experience, so it can have a negative effect on your rankings. To speed up your pages, avoid redirects, 404's and be sure to optimize images by keeping them small.
The trustworthiness of your site – or lack thereof – has an effect on your rankings. So the more things you can do to make your site appear trustworthy, the better. Some steps you can take to improve the trustworthiness of your site include having a clear privacy policy, especially if you collect personal information. Tell people what you're going to do with their information. They have a right to know.
Additionally, provide an e-mail address for customers to contact you. Create an "About Us" page and introduce the owner and employees and include pictures and mini-biographies. Don't give the appearance you want to be anonymous, which obviously generates suspicion.?Use the power of testimonials, but be sure they're verifiable. If not, you'll have the FTC to deal with.
The title tag is an essential facet of high search engine rankings. Title tags are the words displayed at the top of your browser, giving a title to the web page you're currently visiting. It is also used as the title of your website in the search results, so you should write and plan your title tags carefully, and make sure they're used as efficiently as possible. Your title tag should be specific keyword phrases describing your market, your products, and your services, in addition to you business's name.
A lot of article and blogging sites were utterly decimated by the recent Panda update, even though the sites have been around for a long time, and feature quality content. Unfortunately, lots of their content is low quality, as well. Google made it clear that they wanted high-quality sites to be rewarded and by lowering the ranking of article directories, Google issued a potent statement about quality. ?But just quality content doesn't suffice; it also needs to be relevant to your site's theme. Google assigns a lot of value to relevancy, so make sure your pages are relevant and accurately portray your site's content.
Stay tuned for our second installment of Effective SEO Principles.
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