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Monday, 5 August 2013

A Guide To Web Based Wine Product Sales For The Non Internet Savvy

The first part of owning an online wine business is having a wine product or service that you can market to the customers. Wine and services that re needed daily are the most profitable for the people want it on a more constant basis. If you don't know which direction to go in, have no fear, here are some tips to get you started.

Be smart when it comes to financing. Sell wine on lay-away plans with little monthly or weekly payments maybe after the initial 10% has been paid. You can take automatic PayPal deductions and deduct penalties for cancelling an order. And most importantly do not ship until full payments are made.

When you sell via various sources/channels, then you must be proactive in answering the customer queries on all the related channels. It can help you build repute in the market, which is something of a pre-requisite for you. If you cannot manage various channels for selling and marketing your wine, then it is better not to indulge yourself in such activity.

Don't forget to offer free shipping for larger orders. This encourages people to buy things they wouldn't have otherwise bought, even if it costs them more than the shipping. The idea is that they feel like they are getting nothing when they pay for shipping. They'd rather spend a few extra bucks to get an extra item. You want to make a few extra bucks, too, right?

Make elaborate plans and strategies that help you move from one point to another. Have your winning formula and stick to it till you make it big. You may come up with this formula deriving it from previous success or you may study others who have already made it big.

Two different sales channels exist in the online world. The first is a direct sales channel which sells wine directly from your site to the customer. The next is an indirect sales channel. This is when you use a middle-man or third party site such as Amazon to sell your wine. Normally this costs you a cut in profits or you need to give the third party site an incentive.

Making sure all channels are secure and a customer's identity is fully protected should be your number one mission. If your site is compromised customers will be less likely to shop with you, and they won't trust that their transactions are secure.

Using trusted and secure methods to store sensitive information about your customers is really important. Identity theft is very prevalent and customers learning their information was leaked could be detrimental to your business.

Including a recommendation engine is a great way to increase your sales. These engines will recommend complementary wine to customers for their shopping cart and draw awareness to them. Customer's may then act on impulse buys and your profits will increase.

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